Not known Factual Statements About Johnnie Walker Blue Label Ultra
Not known Factual Statements About Johnnie Walker Blue Label Ultra
Blog Article
Inside our quest for that lightest bottle feasible, we took our vision to your crew of pro glassmakers. Discovering styles and glassblowing techniques to minimise glass utilization with out compromising toughness.
This new, lightweight bottle is actually a point of exquisite splendor; but far more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will continue on applying these learnings throughout our selection, using additional progressive strides as we look to the future of Scotch.”
From American bourbon to Scotch whisky, examine our handy guideline to the different sorts of whisky, how they’re made And the way they differ.
We’ve launched Distilled 2025 – Checking out the best tendencies driving shopper discussions around the world.
Worldwide Style and design Director at Diageo, Jeremy Lindley who led the look challenge, claimed, “Johnnie Walker Blue Label Ultra was born outside of an ideation session investigating the way forward for luxury. With other types shifting towards lightweight – such as eyewear and significant-efficiency biking – we questioned whether or not luxury spirits could adhere to suit. “We took our eyesight to some staff of professional glassmakers and throughout a five 12 months examination-and-learn procedure slowly and gradually learned how to produce stylish, lightweight glass.
This tends to make a discreet opening through which the bottle can be eliminated. After pouring a glass of this scarce, specially blended whisky, we invite you to return the bottle to its cradle—its normal resting put in addition to a testomony to purposeful design.
The end result is an business-1st that, together with attaining exquisite magnificence, showcases what luxury, lighter-bodyweight, decrease-carbon bottles of the long run could appear like. As A part of the Diageo Spirit of Development motion prepare, Johnnie Walker aims to reduce the excess weight of glass used in its packaging; an ambition that is aimed toward reducing the level of carbon emissions related to packaging.3 While the technologies is just not nonetheless accessible to start bottles of the bodyweight at scale, completely, the knowledge Johnnie Walker has garnered is already becoming placed on lightweighting initiatives over the Diageo portfolio.
Along with redesigning the glass, considered was presented to how the bottle will be made and transported.
With fewer than 888 bottles unveiled globally, Every single bottle is separately numbered and offered within a luxury collector’s situation.
Having said that, the technologies does not nevertheless exist to roll out the Ultra bottle completely. Diageo hopes that this will alter, and it has presently been granted a patent to continue progress.
This can be a globally allotted launch made out of scarce stocks, which include whisky from ghost distilleries which are no more in operation. Under 888 bottles were being produced all over the world.
Diageo has submitted filings to get its granted UK Patent No. GB2616831 B endorsed as licensable of right over the UKIPO patent sign up, and intrigued events are invited to request an ordinary royalty cost-free, non-distinctive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
The reveal of Johnnie Walker Blue Label Ultra alerts the brand name’s determination to innovation, with hopes that the ground-breaking structure could inspire the greater here luxurious, light-weight, and very low-carbon whisky bottles of tomorrow.
Certainly—this collectible edition might be purchased online and delivered securely towards your door with signature affirmation.
Liquid Light enveloped visitors in a mesmerizing interaction of sunshine and shadow, with relocating mild passing via glass forms and projecting elegant styles on to white walls.
As well as this, for The very first time in Diageo’s heritage, a license to our patent for gentle-fat glass beverage containers might be offered with a royalty-no cost foundation to all as a method to encourage progress in the wider market.